| |
|
Private Sector Competition
As in the commercial sector, health franchising brings with it advantages which come with grouping providers, and which individual providers cannot match. In the Healthspot model, the advantages are likely to be somewhat different than the traditional for-profit service franchiser such as McDonalds. The brand, while important, is not expected to be the most important benefit of membership. Instead, as international studies have shown, quality assurance, training and access to drugs will be valued the most by franchisees and allow them to attain a competitive advantage. Quality improvements will be in service, clinic management, facility drug-stockage and upkeep, and access to high quality, low-cost, drugs. Training will be in client care, disease specific diagnosis and treatment, sample processing, counseling, and clinic management. Franchisees will receive access to drugs at group-purchased prices, with assured quality, and to drugs for the treatment of TB and AIDS at no cost. All of these together will lead to a strong local reputation, unrelated to the larger brand image, which will bring clients and income.
These are proprietary benefits that will assure high quality at lower prices than other private providers offering similar services. Offering profitability resulting from volume and reputation will allow the franchise to select for quality providers. |
|
